Mailpost Business Franchise Opportunities

Direct-mail marketing is not always a good idea and just because your account executive for the direct-mail marketing company that sends out the coupon packages each month comes into your store and tells you the deadline is tomorrow and you need to get your check and art work in as soon as possible; does not mean it is necessarily a good idea.

Sending out a haphazardly created brochure or coupon in a direct-mail marketing company’s coupon package is a bad idea. Thoughtful consideration should go in to the design and layout of your coupon and you should be thinking of this in advance. Also sending out the same coupon you sent out last time to the same ZIP code may not be a good idea either.

There are other reasons when direct-mail marketing is not a good idea for instance if you’re giving away a discount, which actually ends up costing you money and you are consistently sending it to the exact same people. If you discount too much you lose money and if you keep sending the same discount to the same people then they will keep buying from you at a discounted price, which you cannot afford to give.

Remember direct-mail marketing advertising is to get in new customers and then to show those customers why they should continue to be repeat customers. This will also help you build referrals and a strong army of word-of-mouth advertisers; you’re satisfied customers. I hope you will consider all this in 2006.

Mailpost opportunities

Many times small-business people complain that their direct-mail marketing advertising is working too good and that everyone who comes in seems to have a coupon and no one seems to be coming in who doesn’t have a coupon. There could be a couple different reasons for this.

One reason could be that your customer service is very lousy and even though you bring in new customers no one ever comes back. But the second reason is probably the most likely and that is that you use direct-mail marketing so often and so much that people only come in when they get the coupon in the mail, which they expect every week or two times per month, so they wait for it.

If this is happening to you perhaps you need to limit how much you give away on your coupons and slowly break your customer’s coupon addictions. You want the customer to be addicted to your great service and or your products and services, not the coupons that you send out in the mail.

The objective of direct-mail marketing is to get the customer in to buy from you and introduce them to your business. Then get them to come back and shop with you more often. But if you consistently send out coupons, they will simply wait until the coupon comes in the mail to come and shop with you.

This does not help your business very much, as it costs you money to give away discounts, send out the direct-mail advertising and you’re not getting a long-term benefit that you need for the ongoing vitality and success of your business. Please consider all this in 2006.

Mailpost Organisation

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

When should you test? Direct mailers should test when:

You want to fine tune a successful mailing for even greater results;

Your cost-per-order fails to meet expectations;

You have new creative and need concrete justification before rolling it out into a full-fledged campaign;

You are interested in expanding your market with a wider list;

Something in the marketing mix changes, like price or offer;

You are introducing a new product.

Test the mailing list

The mailing list is a crucial step in the element of your direct mail campaign. It can make up over 40% of your total responses according to the Direct Marketing Association. The best offer in the world – if not targeted to the right audience – will fail. What is the best type of list? Look at your own in house mailing list. What are the characteristics of that list? Use your house list to build outside lists. There are more than 50,000 lists out there, which are available from a wide variety of sources. The main categories of lists are compiled lists, response lists, paid subscription lists, and controlled lists. Choosing the right one – with its corresponding benefits and features – has the potential to make or break your campaign. They are as follows:

Compiled lists are databases collected from a variety of directories, credit files, and other resources. They are generated for marketing purposes, updated regularly, and give broad coverage of the market, including basic demographics. These lists work best for broad offers and are available at our website (www.zairmail.com)

Response lists are generated from a company’s sales records. They may include information about what product was purchased, and how and when it was purchased, in addition to the purchase price and the frequency of purchase. However, response lists are often less complete, and depending on the purchase procedure, may not include the purchaser’s name and title. In addition, response lists may not be updated as frequently as other types of lists.

Paid subscriptions lists have the advantage of compiling recipients who are proven buyers, having subscribed to a specific publication and, therefore demonstrating their interest in a given industry or field. They tend to have fewer change of address issues than other lists and provide a relatively targeted audience; however, they may not provide complete demographics.

The result of free magazine subscriptions offered to qualified subscribers who agree to provide detailed demographic information about their companies and purchasing authorities, controlled circulation lists are, as a rule, very niche-oriented. They offer rich demographics and are highly selectable, but may cover only a portion of your entire target market.

As stated before, the mailing list is the most important factor in determining the effectiveness of any direct mail campaign, so it should be selected carefully. Direct mailers can significant improve their response rates by using a more recently updated list. Many compiled lists are updated 2 or 3 times a month.

Vary your offer

The second most influential factor in determining the success of a direct mail campaign is the offer – what you will give people for responding and how you present it. Mailers should make sure that they understand what the recipients want. Keep in mind that the offer must match with the list. Some general tips to improve your offer are:

Be as specific as possible.

Offer something unique and valuable to your market.

Make the offer as risk-free as possible, incorporating

a “limited time trial” or “money back guarantee” if necessary.

Be clear about when recipients must respond by; avoid pressuring prospects with too short of a response time, but don’t leave it open-ended. Generally, four to six weeks to respond works well.

Know the difference between the features of your product or service and the benefits. It is not sufficient to discuss features alone; you must tell recipients why they need to respond. When in doubt about the distinction, remember that features are inherent to the product, while benefits attach the feature to a customer need.

Tie your offer to your main benefit. For example, “Act now and save thousands of dollars on online direct mailing costs.”
Some offer elements worth testing, include price points, quantity of volume discounts, the way you state your offer (e.g. “save 50 percent” versus “purchase for half price”), and the method of response.

Experiment with your mail package

When considering your mail package, begin with the outside, or you could miss out on a valuable selling opportunity. A consumer’s interaction with the typical direct mail piece is like their interaction with a door-to-door salesman. The key is to “make your pitch before the door is slammed in your face.”

The average person spends three to five seconds deciding whether to open your direct mail piece, so start selling immediately. Testing outside logos versus blind envelopes can help you determine what’s best for your audience.

When testing different mail packages, try to vary the package type (e.g. postcard, letter, self-mailer, etc.) In addition test the use of stamps versus indicia. Even the use of stamps with different designs could produce a noticeable lift in response.

The inside of the mail package should be test also. The following suggestions apply the body of direct mail letters and solicitations:

Use a strong lead. Recipients will likely scan the letter before deciding whether to read it, so seize this important opportunity to make an impression.

State your offer at the beginning and the end of your letter.

Reinforce what you’re asking the recipient to do and why they should do it.

Keep the letter short and simple. A maximum of two pages should be used and avoid busy graphics.

Highlight the solutions you can offer. Appeal to the recipient’s problems and daily challenges and offer a way to ease their stress.

Use solid facts. Back up your claims with proof in the form of guarantees and testimonials.

Make it easy to respond. Close with a call to action and include a vehicle to do so (e.g. coupon, response card, 1-800 number, etc.).

Test different letter styles, graphic elements, and techniques. Experiment with different elements of your letter including use of signatures, personalization, bullets, aggressive versus non-aggressive tone, etc., to determine what combination of factors will pull the best.

Seasonality, timing and frequency

When are your customers doing budgets? Will the mailing hit at the end of a quarter, when they have little money to spend? Is it best to market your product or service before or after the holidays? If you’re marketing to trade show attendees, how far out from the event do you market? Is it best to send e-mail before or after the direct mail piece to alert recipients of its arrival?

The effects of such factors generally vary by market, and are worth testing to determine the best approach for your product or service as they could have a significant effect on the response rate.

Peter Kritas Mailpost

If you are like many company owners in this rough economy, you have been searching for a way to generate higher sales without sacrificing thousands of dollars to your marketing budget. Luckily, through the use of marketing mailing lists, many businesses have begun to see a dramatic increase in their profits in a record amount of time.

How to Use Marketing Mailing Lists Effectively

The first step in the process of using lists is to find a targeted or custom made product that can meet your needs. Use information from your previous marketing methods in order to choose the type of consumers that you would like to target. After you have a specific set of individuals in mind, then you can search out a qualified list broker who can provide you with the appropriate products.

After you have downloaded the list, you have several options for delivery of promotional information. The most cost effective methods are the ones that cost literally nothing. These techniques include email, fax, and automatic dialing systems, which can be automated and work for you while you sleep. Marketing mailing lists always come with some type of failure rate, especially the cheaper ones. However, a cheap list can be a better deal in the long run, as the delivery method that you should be using is cost free or very inexpensive. Save yourself hundreds of dollars and choose a cheap delivery method paired with a low cost list for the best marketing results that you have ever seen.

Mailpost Franchise

Give Us The Bottom Line!

If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don’t! That’s right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.

And just to intrique your further, we don’t even ask you for your e-mail address. We don’t use mailing lists, or gather e-mail addresses, even for our newsletter, because we don’t have to. Still intriqued? Read on.

The One Word I’m Not Going To Mention

If I mentioned one word, one simple word, you may not read any further. Before I mention that one simple word I want you to read information below because it is so important. Once you understand how unbelievably simple and easy this is, then it won’t matter what that one word is. Whether you are a consumer, an information gatherer, a business owner or someone that runs an organization, it is vitally important to read on.

To understand this better, all you need to do is answer one of these simple questions:

* as a consumer or information gatherer would you like total control of what information you see with No Spam, with No Junk Mail and with No Virus threats? Wouldn’t it be amazing to actually be in total control of the information you view, instead of the people who are using Spam methods, Bulk E-Mail, and other intrusive means of sending information? Or actually being able to view the information you want to see, instead of it ending up in your Spam or Junk Mail folder!

* as a business owner or as an organization would it be beneficial to be able to not solely rely on your mailing lists to send information to your customers or members? Would it be beneficial to be able to update your information 24/7 and have your customers or members able to access that information in real time? Would it be beneficial to have your e-mail messages not end up in a Spam or Junk Mail folder, never to be read, or the misery of being accused of Spamming?

As a consumer or information seeker it so easy to have total control over the information that reaches your eyes without having to be worried about being Spammed, or having a mailbox full of Junk Mail or the threat of downloading a Virus, and still get the information you want.

As a business owner or organization it is so easy to implement this, whether you have a small business in a small town, a corporate presence in a major city, with or without a web site. In fact small business, no matter what size or where they are located, can now compete on a level playing fied with the world’s largest corporations.

Now before I mention that word, this is not technical. It is easy to use, and easy to implement for a business or organization. That word is Feeds.

Give Us The Non Technical Explaination

The reason I did not mention the word Feeds before was because you may have thought it sounded technical. Too technical for you? NOT! Do you really have to know what a feed is, or how it works? NO! It is easy to use and implement, and that’s all you need to know.

Even though Feeds may be the “technical term” for this, the actual process of delivering and gathering information using feeds, is quite easy to understand. Even if you know very little about computers or the Internet! In fact if you answered any one of the questions above with “Yes”, then you have as much understanding of how it works as you need. You know what you want, this is the way to get it! Forget the name for it, just know that you want information, or you want to deliver information safely.

I know you have questions…I’ll answer a couple here for you:

* Do I need to know techie stuff to use this for my business or organization? NO!

* Do I need to know techie stuff to get information with this? NO!

What’s the best way to understand this? Download our free information product and use it to understand hows feeds will definately benefit you. They both come with full instructions and if you want, further explainations of feeds. (If you are the curious type!)

Using the Free Reader, that comes with full easy to understand instructions, to gather feeds, is the best way for anyone to get a very quick understanding of how powerful this method of information gathering and delivery is.

When you bought your DVD player it wasn’t necessay to know how the machine mechanicaly reads and plays DVDs. All you needed to know was how to hook it up to your TV and how to play DVDs. This is the same. Another tool for distributing and enjoying information, that’s it.

The Free Reader we distribute is your free tool for gathering information, that you are in control of. No information is sent to your reader, thus no Spam, no Junk Mail or no Virus threat.

Mailpost Peter Kritas

You can only make money with the Mail Order Magazines if you understand exactly WHO reads them. The Mail Order Magazines are trade papers read almost exclusively by Mail Order Dealers or by Opportunity Seekers, who are in reality aspiring Mail Order Dealers. They will only buy merchandise that will help them in the operation of a Mail Order Business.

It is almost always a waste of money to advertise merchandise which is intended for general consumption in the Mail Order Magazines… unless you are offering it on a wholesale or drop-ship basis.

Below is a brief description of 22 products or services that can be sold successfully through the Mail Order Magazines.

1. RUBBER STAMPS – Every Mail Order Dealer purchases at least one name and address rubber stamp. He also purchases “stock stamps” with slogans such as “Big Mails Wanted”, “Commission Circulars Wanted”, “Third Class Mail”, “Your Ad Solicited”, etc. Rubber stamps sell well in the Mail Order magazines because dealers use them in the conduct of their business.

2. MAILING LISTS – Mail Order Dealers constantly buy mailing lists of the ever present Opportunity Seekers, New Mothers, Book Buyers, Gift Buyers, etc. You can sell mailing lists on plain paper or gummed labels. Naturally you can charge more for the lists on gummed labels.

3. BIG MAILS – Anyone who regularly advertises “Big Mails” in the Mail Order magazines will get orders for them. Big Mails consists of envelopes full of Mail Order Magazines, Adsheets and circulars of every imaginable kind. The “Big Mail Order Dealer” earns his profit by selling a variety of sizes of ad space and subscriptions in the publications which he co-publishes. He also makes money from the items offered on the circulars which he includes in his big mails.

4. CIRCULAR MAILING SERVICE – Set up an efficient, and a good dependable mailing service so that dealers can get their circulars into the hands of real Mail Order buyers, advertise it regularly in the Mail Order Magazines. and you will soon have all the circular mailing business you can possibly handle.

5. PRINTING – Every mail order dealer buys printing. He buys envelopes, sales letters, circulars, booklets, catalogs, adsheets, brochures, price lists, letterheads, mail order magazines and a thousand other things. If you do mimeographing, letter press or offset printing, advertise your service in the mail order magazines. It is probably the mail order magazines’ Number One All-Time Profit Maker.

6. INFORMATION FOLIOS – Mail order dealers will always buy information that will help them succeed in the mail order business. Folios that deal with any practical aspect of mail order selling can be sold through the mail order magazines. If you have produced your own folio and are willing to drop-ship orders for other dealers you will definitely make money.

7. DROP-SHIP AND WHOLESALE OFFERS – If you have a large stock of merchandise which is suitable for mail order sales, and are willing to supply it on a drop-ship (single order at wholesale prices) or on a wholesale basis, then you should advertise in the Mail Order Magazines. Dealers are constantly looking for new products to sell by mail. If you plan to sell on a wholesale basis only, you should offer your product in very small wholesale lots, if possible. Most Mail Order Dealers are part-timers and do not have vast sums of money to invest in untested merchandise.

8. SAMPLE COPIES OF MAIL ORDER MAGAZINES – Mail order dealers have a very insatiable appetite for new mail trade magazines, which is why hundreds of them come into existence and then disappear every year. If you publish or co-publish a mail order magazine, advertise sample copies of it in other publications and you will get requests for it.

Regard your sample copy as a “leader item” or as a “good will builder”. It should be your way of getting your other offers into the hands of a very many prospective mail order buyers. You will probably sell some ads, but do not expect to sell too many subscriptions. Except for a few of the leading publications, very few people subscribe to mail order magazines.

9. GUMMED LABELS – Labels of any kind are “naturals” for many of the Mail Order Magazines. (Name and address labels, shipping labels, addressing labels, slogan labels, etc.)

10. NAME LISTING SERVICE – Whether he admits it or not, most every mail order dealer is a “Big Mail Addict”. If you compile mailing lists and work with another dealer who does, dealers will pay to put their names on the lists. You can advertise you name listing service in any mail order magazine and get orders for it.

11. COMMISSION CIRCULARS – There are circular mailers who watch every issue of every mail order magazine, always looking for new sources of commission circulars. There is no better way to advertise commission circulars than by placing ads in the mail order magazines.

12. COPY WRITING SERVICE – If you have a natural flair for writing ads, sales letters and circulars… and if you have a good basic knowledge of mail order selling , you can sell your services through many of the better mail order magazines. There are very few good mail order copy writers at present. Here is a very basic need… can you fill it?

13. AD DESIGN – Another service which is greatly in demand, the commercial artist who can create eye-catching ads and circulars which dealers can use to sell their products. There are only a few dealers who are now offering this service, but there is room for a dozen or so.

14. TYPESETTING – Most mail order printers and magazines now require “camera-ready” copy. This had created a big demand for dealers who offer a quality, reasonably price typesetting service. At present there are dealers who do mail order typesetting that have so much business they don’t even bother to advertise..

Related to typesetting, are the “clip-art” books which are used by dealers who prepare their own “camera-ready” copy… Right now as always, you’ll find clip-art books advertised in mail order publications.

15. PEN PAL, LONELY HEARTS MAGAZINES – For some reason, you will find that the mail order magazines have always been good places to sell these types of publications. It may be because they are the only kinds of magazines, other than the mail order magazines that are co-publishable.

Most mail order magazines will accept ads for legitimate matrimonial and pen pal magazines; however, very few will accept any “adults only” ads. Too many readers object and some mail order dealers are minors.

16. HOBBY MAGAZINES – You can sell almost any kind of hobby publications through the mail order magazines. This is because many dealers handle hobby merchandise and are always looking for new ways to sell it. Many dealers and readers are hobbyists and collectors themselves.

17. FORMULAS – Dealers buy formulas for two reasons. Some dealers reprint the formula and sell it by running ads in national publications. (“Sure way to kill cockroaches”, etc.) Some even manufacture the product itself and sell it by mail.

Closely related to formula selling is recipes selling. If you can create new recipes or have exceptional ones, you advertise and sell recipes over and over again.

18. CATALOGS – If you can produce low cost catalogs which dealers can mail to their customers offering books, novelties, gift items, baby merchandise, printed forms, etc., you would be well advised to offer your services in the mail order magazines.

19. UNPRINTED DEALERS MERCHANDISE – If you can supply merchandise which the dealer can use in his mail order business, at bargain prices, you can sell it profitably in the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, etc. There are a few successful dealers who even sell large, bulky items like typewriters, mimeograph machines, file cabinets, paper cutters, and printing presses by mail.

20. AD SPACE – Every mail order dealer buys ad space. If you publish or co-publish a mail order magazine, tabloid or adsheet, you can sell ad space by advertising it in other mail order magazines.

21. ADS TO RUN UNDER YOUR OWN NAME – Can you supply ready-made ad copies which other dealers can run under their own names and fill their orders on a drop ship basis? If so, print up your ads and sell them through the mail order magazines. If you can supply “camera ready” ads and circulars, so much the better!

22. MAIL ORDER PLANS – Opportunity seekers are always looking for new mail order plans. If you have some practical legitimate workable plans that others can use to make money by mail, print them up and advertise them in the mail order magazines.

You will find that 99% of all the ads in the mail order magazines fall into one of the categories listed above. If you are selling a product or service that fits into one of these categories, you can safely advertise it in the mail order magazines.

Mailpost Leadership

Some people may think that letter carriers have an easy job, that all they do is simply walk or drive around the block all day putting letters in people’s boxes. This is not the reality of the job. Great preparation is done before delivery takes place.

Every morning, big delivery trucks bring the mail to the post office from the processing plant. There are people with the job title of clerk that separate the mail and bring it to the proper routes case.

Each route has its own section in the post office. This section is called a case. This is where letter carriers prepare their routes mail. Routes contains anywhere from 200 to 600 stops and up. Depending on the size and location of each route.

Every case consist of a desk area. On top of the desk are three sections of metal casing around four feet tall. One in front and one on each side. Most casings are separated into four different levels. Each level has metal dividers to help keep the mail straight. Each address has a special slot just for it. Each slot is labeled with a specific address. Depending on where the delivery is on the route indicates where it is positioned in the case.

The letter carrier then sorts through all the tubs and stacks of mail. They read every address on every piece of mail and place it in its proper slot inside the case. This is called casing the mail. Letter carriers are given a certain amount of time to get this done.

Supervisors come around every morning and ask each carrier what their commitment is. A commitment is the amount of time the carrier thinks it will take them to complete each task for the day. This is to record the amount of time it takes for the carrier to case all their mail. And how long it will take for them to deliver all the mail.

After all the mail is cased, parcels are then marked to remind the letter carrier that there is a parcel at a specific address.

Now the pull down process begins. This is when the carrier pulls down the mail they spent all morning casing up. The routes mail is in exact order of how it is to be delivered. Starting with the first address of the day to the last.

Taking special care in keeping all of the mail in order, they place the mail in long trays. They then load all the trays of mail and all the parcels for their route into there delivery vehicles.

Finally its time to deliver the mail. Delivery can takes anywhere from four to eight hours. Each route has a specific amount of time allotted for delivery. However this is subject to change. Hot or cold, day light or dark, wet or dry it has to be delivered. No matter what, first class mail is to be delivered the same day its received by the processing plant.

That’s pretty much the basics. There are easy things about being a letter carrier, but it sure is not a simple job. Just like anybody’s job it has its own challenges.

Mailpost direct marketing

Business to business cold calling can be made easier and more successful when you use a well crafted e-mail targeted to a specific prospect. Some studies indicate that an e-mail and voice contact strategy can increase closing by as much as 20%. So, it pays to have an e-mail address.

Of course, the problem is getting the prospect’s e-mail address.

This article provides you with 7 ways to obtain an e-mail address. The techniques tend to take time and effort, and they assume that you’re crafting a 1:1 approach to your prospecting effort (versus a mass mailing effort). If you are a financial advisor, trainer, consultant, or if you sell high end products or services, this article is for you.

WARNING: Some of the techniques below are a little edgy and must be used with integrity. What this really means is you need to follow the processes described so that you never misrepresent yourself or your company.

1. Receptionist – Just Ask

Start with the easiest of tactics. For the amount of time and effort it takes to dial a company and speak to the receptionist this approach is a no-brainer. Just call and ask. You might get lucky.

2. Website – Look for the Code

Sometimes the most obvious spot to find an e-mail address is the most overlooked. Check the website. On occasion, e-mail addresses are as bold as brass.

Look for the ‘code.’ You might not find your prospect’s e-mail address but if you can find any e-mail address chances are you’ll discover the address code.

A great place to look is the “sales contact” page. Sometimes the name of a marketing or sales rep is listed. If you see, joe.smith@abc.com chances are your client’s first name, dot, last name and the company name is all you need. (Be careful with this tactic. Sometimes the name is fictitious and is used only to garner inquiries.)

3. Call Sales or Customer Service – Direct and Indirect

Direct. A quick and easy way to get e-mail addresses is to call your prospect’s sales or customer service department. When calling sales, be candid. Explain that you are sales rep (just like them) and you’d like the e-mail address of your prospect. Sales reps understand your plight and will often help you out. This is a powerful and effective technique.

Customer Service departments can be helpful too because most CSRs have been taught to be helpful. Simply ask,

“I am sending Mr. Big an e-mail but I don’t seem to have his address. Can you help me?”

Simple as that. Always be candid if asked what you are sending.

Indirect. Some sales or customer service departments won’t give e-mail addresses as a matter of policy. One way to tackle this is to treat the call as an information gathering contact. Ask the rep for information about the company, products and services and then request his/her e-mail address in order to send then a thank you note. Et voila! You’ve got the code.

Or, if you ask the rep for Mr. Big’s e-mail address and they refuse, ask the rep for their e-mail address. They will know what you are doing but some will chuckle and give it to you. You can figure out the rest from there.

4. Experiment – Try Different Addresses

This tactic takes some time and effort but it sets you up for the next step (#5) listed below. Most e-mail addresses are standardized. For example, first name plus company name or first name last name and company name. Or maybe it is last name with an initial and company name. The variations are obvious.

If you have a handful of prime prospects and you haven’t been able to get an e-mail address despite trying a number of avenues, try sending your e-mail to the variations you’ve created. Usually you’ll get an error message on those addresses that don’t exist. Meanwhile, one of your variations is bound to get through.

But if they don’t here’s what you do next.

5. Back to Reception, Sales or Customer Service – The E-Mail Error

If the variations do not work, call reception, sales or customer service. Explain that you have attempted to send an e-mail to Ms. Decisiononi but the e-mail address does not seem to be correct:

‘I have been trying to send Ms. Decisioni an e-mail and I am wondering if I have the right address. I have,
<a href=”mailto:j_decisioni@xyz.com”>j_decisioni@xyz.com</a> Is that correct or did I get wrong?”

The beauty about this approach is that it is legitimate. You can honestly say that you have attempted to reach the prospect and that the e-mail address is truly wrong. This protects the integrity of the relationship. And while the approach does take considerable time and effort, it works well. Use it for prospects that have great potential.

6. Use LinkedIn

LinkedIn offers a vast amount of information on your prospects. First, use the search feature to determine if your prospect is a LinkedIn member. If so, review the information provide in the profile. Sometime you will find an e-mail address. Or, you can contact the prospect via LinkedIn e-mail service.

7. Use Traditional Marketing – Send Something

The final way to gather an e-mail address is to send the prospect a card or letter and request an e-mail response. Offer a special report or copy a company newsletter or send something of value (anything from an industry report to something more personal like a jar of BBQ spices) and then ask the client to respond by sending you an e-mail.